ISLAMABAD:
The Pakistan
Television (PTV)
managers are to launch an English-language channel next month,
hiring for which is now on.
Preparations for starting the new channel had begun more than a
year ago and it was with this in mind that prominent talk show
host Moeed Pirzada was first hired in February 2011.
However, now on the instructions of PTV’s Managing Director
Yousuf Baig Mirza, hiring has picked up pace.
The government
had asked PTV to
look into launching an English channel and one for sports last
year. The sports channel went on air recently.
The government had promised full support to PTV in implementing
both the projects.
It was not immediately known who has been hired for the English
Channel and who is on his way in.
However, the
launch of the proposed channel is not without risks, considering
the failure of two other English-language channels - DawnNews and Express
24/7. DawnNews subsequently
switched to full-time Urdu programming.
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