Wednesday, 7 August 2013

Apple trains media experts on mobile journalism

LEADING global manufacturers of electronic devices, Apple Corporation, recently in Lagos trained Information and Communications Technology (ICT) journalists on easy and smarter ways of plying their trade with the help of its principal device, iPad.

 Explaining the new trend in media practice called Mobile Journalism (MoJo), a senior manager of the South African based Core Africa Group (CAG) in charge of sales and supplies of all Apple products in Africa, Mrs. Taryn Hyam, said the training became necessary to raise the bar of African media executives in reporting news stories from anywhere they find themselves rather than the old practice of returning to the newsroom for filling reports.


  While highlighting the strategic importance of iPad, the premium Apple product, she revealed that currently, over 475 out of 500 fortune blue chip firms in the US rely on ipads in driving their corporation from anywhere in the world.

  According to her, journalism has surpassed the era of delaying news reports to the era of real time and immediate breaking of news reports on every issue.

  She said Apple ipads and other devices from the group have the best capacity to record, take photos and reports from events and send same to the world of readers or watchers anywhere in the world.

Hyam noted that the use of ipads in a corporation according to research has reduced cumulative working hours by eight hours with added advantages to grow corporate information management and dissemination with ease.

  While revealing that over 81 percent of web traffic in the US is carried by Apple devices, the senior manager at Apple South Africa said iPad remains the most needed tool for every journalist irrespective of medium or location.

She explained that Apple iPads are loaded with the needed apps for media practice.

http://www.ngrguardiannews.com/compulife/55-compulife/129165-apple-trains-media-experts-on-mobile-journalism

1 comment:

  1. Apple is world best company apple supported to journalist to not delay report to people

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